Xiaohongshu Marketing Case Studies
Real client work · Strategy, execution & measurable results
These Xiaohongshu case studies by As One Interactive Limited (As One) show how Hong Kong and cross-border brands used content strategy, KOL/KOC seeding and official-account operations to grow search visibility and measurable engagement.
Ricqlès
Ricqlès Xiaohongshu Marketing
French Ricqlès has long enjoyed exceptionally high recognition as an irreplaceable all-purpose remedy across generations. In 2025, the full campaign achieved 7,202,299+ impressions with 1,005,151+ cumulative video plays, successfully reinforcing the status of authentic French Ricqlès.
Eu Yan Sang
Eu Yan Sang Xiaohongshu Marketing
Among mainland consumers, products from Hong Kong specialty stores have long been a trusted guarantee of authenticity and genuine goods. The campaign achieved 6,075,855+ impressions and 294,530,000+ total engagements, successfully repositioning a traditional Chinese medicine brand as a must-have souvenir for travellers visiting Hong Kong.
Café de Coral
Café de Coral Xiaohongshu Marketing
As one of Hong Kong's most iconic chain fast-food brands, Café de Coral offers a rich menu with strong local character. The campaign achieved 5,213,958+ impressions and 24,929+ total engagements, successfully positioning Café de Coral as a must-visit landmark for Hong Kong travellers.
Citracium
Citracium Xiaohongshu Marketing
As mainland consumers' health awareness grows, health supplements are no longer exclusive to older generations. In 2025, Citracium's Xiaohongshu campaign published 68 notes, achieving 689,400 total reads and 22,464 total engagements, with an overall engagement rate of 3.25%.
HKFI
Hong Kong Federation of Insurers (HKFI) Xiaohongshu Marketing
Among consumers in Hong Kong and mainland China, insurance is closely tied to daily life yet remains a complex topic. Peak monthly reads reached 7,645, with follower growth rising from 5.6% in January to 12.72% in March, successfully boosting HKFI's visibility on Xiaohongshu.
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